Posts Tagged ‘trends’

Great map resource for city information

December 4, 2006 Leave a comment

Going to a new city? Lost in your own city? TechCrunch just reviewed the newly revamped Ask City, and they’ve made me a believer!

Ask City is  a cool tool for looking up restaurants, movies, events, dog parades, and more. It combines maps, reviews, and a variety of customization like saving snapshots while I search, integration with other sites and services, notes on maps, and e-mailable permalinks of my searches. Ask City may become my new first stop for finding out about where in the world I live.

AARP Rocks the House

November 27, 2006 Leave a comment

Move over Bill Graham, looks like latest greatest concert promoter could be the AARP! Apparantly the teen set are not the biggest market of music consumers. Instead, the RIAA suggests that the 45 and older group in the biggest, most reliable music consumer sgement. According to the NYT, “Last year fans 45 and older accounted for 25.5 percent of sales, while older teenagers (a group more prone to music piracy) represented less than 12 percent.”

Watching the growing graying trend in music appreciation, AARP promoted a Tony Bennet tour and may begin a whole series of promotions and other iniatives to target this group for potential AARP members.

This may have some interesting implications for other developments online including the future of online social networks. I still expect a hybrid to develop of online/offline networking groups that relate to the older groups. We’ll see.

Google Buys YouTube for Data

November 9, 2006 Leave a comment

Why did Google spend over a billion dollars to buy YouTube? To avoid competition with Google Video? To tap into YouTube content? To utilize YouTube technology? It appears Google bought YouTube for the information they could learn about user habits.

Eric Schmidt spoke at the Web 2.0 Conference the other day and he shed light on a little of their strategy. According to Steve Bryant, YouTube’s “huge user base will allow Google’s servers to better understand what users want on the Web.”

“The underlying draw is to see what users are doing and have computers suggest related or adjacent content. It is a whole new paradigm and important to users,” Schmidt said.
So this data from the collective habits of YouTube users will help Google refine their ad-serving engines. And he’s betting that is worth a bunch more.


Public Text Messaging

October 31, 2006 Leave a comment

Send your text messages to the public display in the restaurant, bar or airport near you. Wiffiti makes messaging public. Not sure how they would handle inappropriate message in a public display. I tested the demo and several folks in my department watched with excitement. This could catch on.

Via Springwise

Web 2.0 goes to church

October 24, 2006 2 comments

What does Web 2.0 have to do with church? Well, that’s a question I’ve been pondering some lately, thinking about how the world of social networking has interesting implications for people of faith. Turns out someone else has been thinking about this. Dawn sent me a link for Church Marketing Sucks: a blog look at church, Seth Godin, word of mouth, and more.

If you’re reading this, you might have a problem

October 17, 2006 Leave a comment

It’s official, the United States is full of Internet Addicts. Yipes! I think I better spend a few hours googling that.

Categories: Uncategorized Tags: , , , , ,

Netflix to Give Away $1 Million Dollars

October 2, 2006 Leave a comment

NYT announced today that Netflix is offering a $1 million dollar prize for the person who can improve their recommendation system by at least 10 percent. To help potential winners, they’re making available “to the public 100 million of its customers’ movie ratings, a database the company says is the largest of its kind ever released.”

I think this is pretty cool. It is more of the consumer generated content trend where companies look outside their walls to the public for help in creating solutions.

Transforming a Web 1.0 site into Web 2.0

September 13, 2006 Leave a comment

iVillage, once the very example of websites dedicated to women, is now a perfect example of Web 1.0 thinking. Originally built around message boards, the site limits the amount of user input and customization. While the technology can easily be modified, can the administrative thinking behind the site change? can it go from a site with highly managed content to a free-wheeling customer content driven site?

NBC bought iVillage in March, Bob Wright, NBC President, recently announced that they plan to make iVillage the foundational pattern for NBCs digital efforts. Bambi Francisco of MarketWatch offers a wonderful comparison and analysis of MySpace vs iVillage and the challenges ahead for NBC.

MySpace is as close to a democratic virtual world as you can get on the Web, as its own liberating culture and subcultures allow for new talent to rise from the virtual pool of wannabes. To wit: MySpace recently struck a deal with SNOCAP so that the 3 million bands on MySpace can sell their music to their fans directly.

Ten-year-old iVillage, on the other hand, is a first-generation Internet community site, built on an earlier top-down model of what community meant to those of us who were around back in the old days of the Web — message boards. IVillage has 1,000 message boards. But they are so limiting that the only way to demonstrate self-expression, besides writing in all caps and using expletives, is to upload a photo. Additionally, iVillage is a place where news is delivered to you; where editors rule the roost; where the audience learns and takes more than they give, and where the bulk of the content is polished and scrubbed. It’s almost too perfectly maintained compared to the anarchy, mess and grunge of MySpace.

The differences remind me of my walk through the Sausalito, Calif. Art Festival a couple weeks ago. As I made my way through the very clean, organized and civil art show, I couldn’t help but think of my friends who were — at that same time — attending the raucous, eclectic and countercultural art festival called Burning Man. The two environments couldn’t be more different. One liberates our individuality, like MySpace. The other quietly asks us to conform, like iVillage.




Let the Downloads Begin!

September 8, 2006 4 comments

Amazon Unbox Video Downloads unveils today with a variety of movies and TV shows available for download. Unfortunately their not DVD burnable but the quality is supposed to be good. By the end of the year, there should be a wide variety of downloading services and all our movie access options will expand.

(Via NYT)

The Rise of Antibranding or Semiotic Disobedience

September 6, 2006 Leave a comment

Yipes! As the power shifts to the people, brand owners are not the only ones generating mass messages about their brand. With the all the various social aggregators like YouTube, MySpace, blogs, and more, antibranding viral messages can travel faster than official brand messages through the culture.

New York Times (Agenda Inc. LiveFeed) presents an interesting story on the rise of semiotic disobedience.  This is the act of  subverting or reinventing a brand logo to give new meaning to the signifier.  NYT introduces a cool game that makes light of the poor service at Kinkos. Disaffected is a downloadable “anti-advergame” that allows players to experience the incompetence of Kinkos staff firsthand.

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