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Posts Tagged ‘Brand & Product Awareness’

Integrating my interests and my work

November 30, 2006 Leave a comment

I wrote about the idea of integrity and integration earlier in the month. The divisions between our personal and public lives do not appeal to me. I want to live as a whole person whether in the workplace, the ministry, the home or even online. When working at Philips, I had the opportunity to use my interest in creativity and play to lead workshops among co-workers. This excited me because within the workforce, I found a way to integrate personal interests with work in a way the I believe benefited the company.

Another key interest in my life has been community/relationship building. That’s why I track social networks and trends in culture. I am interested in how these trends online and offline will impact the formation of relationships. I’ve had the privilege of bringing this interest in community building into several companies, but the focus has primarily been within a company not between the company and their outside stakeholders (customers, vendors, et al).

So I’ve tried to find connecting points between this interest and the company I’ve been working with most recently: Jewelry Television. We’re making some baby steps toward community/social networking. They recently gave approval for me to start a Jewelry Television blog. It’s very low radar right now. We’ve not promoted or mentioned it much at all.

This is still an ongoing experiment. While I want the blog to direct people to our site (so I post ads and videos from the site), I also want to blog to reveal the human side of the company and open the door for conversation with customers. Eventually, it is a step toward building a more socialnet based dialogue between JTV and customers as well as other folks online.

Take a look at it, if you have chance and give me any feedback. I’d appreciate it.

Boo for Bank of America

November 8, 2006 1 comment

Mark Hurst tells a powerful story of anti-consumer experience on his Good Experience blog.

Matthew Shinnick sold a pair a mountain bikes on Craigslist, but the check he received in the mail looked a bit suspicious. He mentioned this to the teller at San Francisco branch Bank of America. Moments later he was dragged from the bank in handcuffs and spent the next 12 hours in jail. The charges were dropped but Shinnick ended up spending over $14,000 in legal fees.

Bank of America’s response? We’re sorry this happened, and we understand your anger, but we don’t really have any liability. Wow! Now that is some customer service: we don’t owe you anything! Sounds like they’re really setting some “higher standards”–for customers that is! Consumer Advocate Clark Howard mentioned Matthew’s plight on his show and ended up starting a “BOA Meter” tracking how much money customers had removed from Bank of America by closing their accounts in response to the Shinnick crisis. It looks like it has topped over $50 million thus far.

E-Commerce 2.0

October 6, 2006 Leave a comment

Simon Simeonov sees some interesting implications of Web 2.0 for E-Commerce. Here are three trends he observes:

1. First, expect a significant move to more interactive user experiences delivered through rich internet applications (RIAs). “The main goal will be reducing shopping cart & checkout abandonment…

Doug thoughts: From a useability standpoint, I think most carts flunk. But newer AJAX models may solve the problems of way too many steps. As long as we can think human-centered and not just cool. Of course, the cart is fundamental for E-Commerce but there are so many other possibilities for RIAs.

2. The second trend is accelerating disaggregation, brought about by the dual forces of focusing on core competencies and leveraging network effects. … “The most successful services will reduce the barriers to purchase across sites.”

Doug thoughts: The interconnecting between sites and services is changing the landscape in ways that most companies cannot fully grasp yet. But it will most certainly change the way we understand brand and marketing.

3. The third trend is social commerce, which comes in two flavors: content-driven and interaction-driven, or passive vs. active. Combined with disaggregation, it means that social commerce will happen everywhere, not just on the e-commerce sites.

Doug thoughts: I think Netflix friends is one amazing example of on site social commerce.

 

Technorati Profile

More Social Shopping Sites

September 12, 2006 Leave a comment

The list of social shopping sites is growing. New York Times ran a piece on the growth of this new phenomenon. In a way, its an expansion of the Amazon reviews. Anytime I buy I book, I almost always check out the Amazon reviews/debates. It is fascinating to see how these review pages often become an ongoing conversation or argument among Amazon reviewers. Take this to the next level, social shopping allows people to share their passion for a variety of products and to build a community of friends at the same time.

Check out some of these social shopping sites:

Stylehive

ThisNext!

Kaboodle

Wists

The Rise of Antibranding or Semiotic Disobedience

September 6, 2006 Leave a comment

Yipes! As the power shifts to the people, brand owners are not the only ones generating mass messages about their brand. With the all the various social aggregators like YouTube, MySpace, blogs, and more, antibranding viral messages can travel faster than official brand messages through the culture.

New York Times (Agenda Inc. LiveFeed) presents an interesting story on the rise of semiotic disobedience.  This is the act of  subverting or reinventing a brand logo to give new meaning to the signifier.  NYT introduces a cool game that makes light of the poor service at Kinkos. Disaffected is a downloadable “anti-advergame” that allows players to experience the incompetence of Kinkos staff firsthand.

Brand Meets Trend

August 2, 2006 Leave a comment

Business Week Online is all abuzz about Burt Bees. This homegrown, eco-friendly company has been selling their simple all natural products for years. Staying true to their brand, the trends eventually caught up with them. Now Burt Bees has shifted from selling at craft fairs and speciality markets to mainstream. Their website still projects a homegrown feel while still offering cool interactive features.

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