Home > Uncategorized > Rush Limbaugh and Viral Communication

Rush Limbaugh and Viral Communication

Yesterday morning, a Rush Limbaugh billboard was defaced.  A public official made a phone call to the local paper at 8 am; he quipped,  “It looks great. It did my heart good.” By 8:28 am the story was posted on the Balimore Sun website and Drudgereport picked it up shortly after that. The story traveled across the country, causing a flood of calls to the city, and even became a point of humor on Limbaugh’s show.

By 5 pm, the story was one of the top stories in the history of the newspaper’s website. This story is fascinating not for the political nature but the speed of viral information when people feel passionate about that information.

Obviously the viral nature was not anticipated by the local official and no one probably anticipated the fast response. This is pretty amazing how fast information can travel across the nation/globe and generate immediate response.

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