Home > Uncategorized > We’re paying more attention than you think!

We’re paying more attention than you think!

The great fear aabout web readers is that we’re losing any long term attention span. We link from thought to thought like endless web browsing with no goal in mind. Turns out we may not be so distracted after all. According to a recent study by Poytner Institute web news readers actually have a greater attention span than print news readers.

The EyeTrack07 survey by the Poynter Institute, a Florida-based journalism school, found online readers read 77 percent of what they chose to read while broadsheet newspaper readers read an average of 62 percent, and tabloid readers about 57 percent. Read more.

Hat tip to Pajamas Media.

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