Home > Social Computing, Society & Culture > AARP Rocks the House

AARP Rocks the House

Move over Bill Graham, looks like latest greatest concert promoter could be the AARP! Apparantly the teen set are not the biggest market of music consumers. Instead, the RIAA suggests that the 45 and older group in the biggest, most reliable music consumer sgement. According to the NYT, “Last year fans 45 and older accounted for 25.5 percent of sales, while older teenagers (a group more prone to music piracy) represented less than 12 percent.”

Watching the growing graying trend in music appreciation, AARP promoted a Tony Bennet tour and may begin a whole series of promotions and other iniatives to target this group for potential AARP members.

This may have some interesting implications for other developments online including the future of online social networks. I still expect a hybrid to develop of online/offline networking groups that relate to the older groups. We’ll see.

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