Doug Watching

Let’s all join together in a big network and sing in virtual harmony an ode to OneWebDay, coming September 22. A VC suggests that “It’s like earth day in that there will be celebrations of the web taking place all over the world.” Not sure if anything is going down in K-town but there’s a big shindig in NYC.

Yipes! As the power shifts to the people, brand owners are not the only ones generating mass messages about their brand. With the all the various social aggregators like YouTube, MySpace, blogs, and more, antibranding viral messages can travel faster than official brand messages through the culture.

New York Times (Agenda Inc. LiveFeed) presents an interesting story on the rise of semiotic disobedience.  This is the act of  subverting or reinventing a brand logo to give new meaning to the signifier.  NYT introduces a cool game that makes light of the poor service at Kinkos. Disaffected is a downloadable “anti-advergame” that allows players to experience the incompetence of Kinkos staff firsthand.

Want to know the best time to buy tickets for your upcoming flight? Check out this Airfare Predictions site I stumbledupon.