As the customer-focus trend grows it is reaching some odd places–even the funeral home. New York Times describes a growing tendency among baby boomers to request customized funerals complete with refreshments, unique locations, and life videos. Actually, the life videos is a pretty good idea for posterity.
The family of one ice cream truck driver requested an ice cream truck to deliver treats at the graveside. Kinda makes me think of the old John Denver song, “Forest Lawn.”

Customer Centric Funerals
July 20, 2006 · 1 Comment
Categories: Customer Experience · Society & Culture
Tagged: Funeral, trends



1 response so far ↓
“I’ll have a Sno-Cone and a Memorial Folder” « Final Embrace // October 20, 2006 at 3:19 pm
[...] Ice cream truck funeral. Really! [...]
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