Last week I ran out to find a digital audio cord to connect my Airport Express to the stereo. Since CompUSA has a Mac section, I ran by there. No success. Plenty of Mac stuff. In fact, plenty of Airport Express products: no cable. Interestingly, when I asked a salesman if they carried the product: no and no offer to try and get it. Not that I would wait but it was an interesting contrast with what was to come.
Before heading home to order online, I thought I’d stop by our mall to see if the new Apple store had opened yet. Success! They were open and packed! I walked in and in just a moment found the cable near the Airport Express units. As I walked toward the checkout, an employee stopped me and said, “Are you ready to check out?”
“Yes.”
“Well, I can do it right here.”
He whipped out a little scanner, scanned the item, ran my check card across, got my email address, and told me they would email me a receipt and give me a print out in store as well if I wanted one. Maybe I’m too trusting, but I said email is good enough for me. By the time I got home, I had an email from the Apple store with a printable receipt for my order.
Kudos to the new Apple store. Anticipating a customer’s desire to avoid long lines at a register, they’ve reduced the steps to checkout buy equipping staff throughout the store with that ability.
4 responses so far ↓
Ryan Irelan » Customer Service Award // July 14, 2006 at 7:56 pm |
[...] Customer Service Award – Wow. The new Apple Store in Knoxville is checking people out away from the register. Now, that’s pretty sweet. [...]
discovering community » Study break // July 15, 2006 at 9:24 pm |
[...] Okay, for the study break, we loaded up the fam and took a trip to the mall–no better way to relax than to travel to the marketplace and smell the refreshing air of capitalism at work. As Doug watching noted, the Apple store is a real marvel. It was packed with a bunch of geek chic salespeople (converted 90’s Gap employees) and hordes of tech-interested customers. Basically it was a hit. [...]
rich // July 17, 2006 at 11:27 am |
i got this same treatment this weekend, and it was great. unfortunately when i got home and installed my new airport express I wasn’t too pleased with the performance, so it’s back to using wires.
MKirushin-o // July 25, 2006 at 4:52 am |
Warning: The staff at the Pleasanton, CA store would not return something that I purchased (still in the plastic package) only a couple of days past the 14-day cut-off period. When I asked store manager Michael Robertson for a little flexibility, his response was, “we’re not obligated…blah, blah, blah.
Where is the customer service for a loyal Apple fan?
DO NOT SHOP AT THE PLEASANTON, CA STORE.